Universal Brothers

Travel and Tours Operators

Category :

Search Engine Optimization

Client :

Universal Brothers

Start Date :

01 MAY 2023

Client Website:

Service
Challenge

In the vibrant world of Xcello, we embarked on a mission to elevate Universal Brothers, a premier Hajj and Umrah service provider in Pakistan, with a global reach. The task was clear, but the challenges were formidable.

Navigating Technical Turbulence

Universal Brothers faced significant hurdles. Their Google My Business and Google Analytics were not set up, leaving a gap in their digital strategy. Technical issues plagued their business website, hampering user experience and functionality. Moreover, the website lacked optimization, making it invisible to search engines. We rolled up our sleeves and got to work. Setting up Google My Business and Google Analytics was the first step, laying a solid foundation for tracking and strategy.

SEO Strategy for Global Reach

A critical need for extensive keyword research was identified to boost their SEO for key markets: Pakistan, UK, USA, and UAE. Their Google ranking was at zero, a stark challenge given their goal to dominate the Hajj pilgrim market before the 2023 season. The heart of our mission was SEO. We dived deep into keyword research, tailoring strategies for each target market.

UB slider img 2

The Story

In the dynamic hub of Xcello, a pivotal opportunity arose with Universal Brothers, a prominent Hajj and Umrah service provider based in Pakistan, serving a global clientele. They aimed to elevate their digital footprint significantly.
Universal Brothers faced substantial digital hurdles. They lacked Google My Business and Google Analytics setups, limiting their online visibility and strategic insights. Technical glitches on their website hindered user experience. Moreover, their SEO efforts were minimal across key markets like Pakistan, UK, USA, and UAE, critical for attracting Hajj pilgrims.


Undeterred, the Xcello team embarked on a transformative journey. We swiftly implemented Google My Business and Google Analytics, providing essential data and enhancing their online presence. Our technical experts meticulously resolved website issues, ensuring seamless functionality and optimal user experience.


Our focus shifted to SEO strategy. Through comprehensive keyword research and strategic implementation, we revitalized Universal Brothers’ digital presence. Tailored SEO approaches were tailored for each market segment, boosting visibility and search engine rankings.


After four months of dedicated collaboration, Universal Brothers achieved remarkable outcomes. They ascended to top rankings on Google, strategically positioned for the 2023 Hajj season. Our partnership redefined their digital identity, establishing them as a trusted destination for pilgrims worldwide.
At Xcello, we thrive on transforming challenges into triumphs. Our alliance with Universal Brothers underscores our commitment to delivering impactful digital solutions.

202below
OUR PORTFOLIO

RELATED PROJECTS

Let's talk

If you would like to work with us or just want to get in touch, we’d love to hear from you!