Top 10 Social Media Marketing Tools with Features and Prices
- xcellodigital
- November 5, 2024
- Branding
- 0 Comments
Social media has become a cornerstone for brand visibility, engagement, and growth. To maximize impact, businesses rely on powerful social media marketing tools that simplify content creation, scheduling, engagement tracking, and analytics. From content automation to detailed insights, these tools equip marketers with the resources needed to enhance their online presence. Here’s an in-depth look at the top 10 social media marketing tools, their features, and pricing for 2024.
Top Social Media Marketing Tools
Social media tools are used to perform various activities related to social media. These include scheduling, publishing, analytics, content creation, and even automation. Social media audit tools encompass different kinds of tools dedicated to all these aspects of social media.
Hootsuite is one of the most established names in social media management, allowing marketers to manage multiple platforms from a single dashboard.
Features:
- Multi-Platform Management: Supports platforms like Facebook, Twitter, LinkedIn, Instagram, and YouTube.
- Social Media Scheduling: Plan and schedule posts in advance.
- Content Curation: Integrates with content sources to help marketers find relevant content.
- Analytics and Reporting: Offers detailed reports on post engagement and performance.
- Collaboration Tools: Facilitates team collaboration with different access levels.
Pricing:
- Professional: $99/month (up to 10 social accounts).
- Team: $249/month (up to 20 social accounts).
- Business: $739/month (up to 35 social accounts).
- Enterprise: Custom pricing available for larger needs.
Buffer is known for its ease of use and simplicity, making it ideal for small businesses and startups focused on effective social media scheduling and analytics.
Features:
- Social Scheduling: Schedule posts across Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
- Analytics Dashboard: Monitor post performance and engagement trends.
- Content Planning: Set posting times, curate content, and track hashtags.
- Multi-User Collaboration: Work with team members to manage content.
Pricing:
- Free Plan: Available with limited features.
- Essentials: $6/month per channel.
- Team: $12/month per channel, offering collaboration features.
- Agency: $120/month for up to 10 social accounts.
Sprout Social is a robust tool designed for businesses looking to manage customer relationships and track social media analytics on a deeper level.
Features:
- CRM Integration: Build and manage customer relationships.
- Social Listening: Gain insights into brand perception and trending topics.
- Advanced Analytics: Visualize performance data across platforms.
- Post Scheduling: Schedule and queue posts for optimal timing.
- Customer Support: Includes a dedicated customer success team.
Pricing:
- Standard: $249/user/month.
- Professional: $399/user/month.
- Advanced: $499/user/month.
- Enterprise: Custom pricing for tailored solutions.
Later specializes in Instagram but also supports other platforms, offering a visual-first approach to content scheduling.
Features:
- Visual Content Calendar: Drag-and-drop interface for organizing posts.
- Instagram Scheduling: Optimized scheduling for Instagram, including carousel and Stories.
- User-Generated Content: Import and share user content with ease.
- Hashtag Suggestions: Get hashtag recommendations to increase reach.
- Analytics: Track follower growth and engagement.
Pricing:
- Starter: $18/month (1 set of social profiles).
- Growth: $40/month (3 sets of social profiles).
- Advanced: $80/month (6 sets of social profiles).
- Enterprise: Custom pricing for large-scale needs.
While Canva is primarily known as a graphic design tool, it has evolved into a powerful asset for social media content creation.
Features:
- Design Templates: Thousands of templates for social media posts, ads, and more.
- Content Planner: Schedule and publish directly to Instagram, Facebook, and Twitter.
- Brand Kit: Store brand colors, logos, and fonts for consistent branding.
- Team Collaboration: Share designs and work together seamlessly.
- Stock Library: Access to millions of images, videos, and animations.
Pricing:
- Free Plan: Available with basic features.
- Pro: $12.99/month.
- Enterprise: $30/month per user for large teams.
CoSchedule provides marketers with an organized calendar approach, combining content marketing and social media scheduling.
Features:
- Marketing Calendar: Visual calendar for social media, blog posts, and email campaigns.
- Content Organizer: Plan and execute a cohesive content strategy.
- Social Automation: ReQueue feature to automatically reschedule top-performing content.
- Analytics: Performance tracking for individual posts and campaigns.
Pricing:
- Pro: $39/user/month.
- Marketing Suite: Custom pricing tailored to specific needs.
Agorapulse offers a comprehensive suite with a focus on social media management, engagement tracking, and CRM.
Features:
- Inbox Management: Organize messages and respond to comments across multiple platforms.
- Social Listening: Monitor brand mentions and hashtags.
- Advanced Reporting: Customizable reporting for different social channels.
- Team Collaboration: Assign tasks to team members and manage workflows.
Pricing:
- Standard: $69/month.
- Professional: $99/month.
- Advanced: $249/month.
- Enterprise: Custom pricing for agencies and large teams.
MeetEdgar is ideal for users looking for automation in social media scheduling with a focus on evergreen content.
Features:
- Automated Reposting: Automatically reposts content to keep it visible.
- Content Library: Organize content into categories for efficient scheduling.
- LinkedIn, Facebook, Twitter: Supports multiple platforms with one-click scheduling.
- Content Suggestions: Provides content ideas and inspiration.
Pricing:
- EdgarLite: $19/month.
- Edgar: $49/month, with access to full features.
SocialBee offers content management and scheduling with an emphasis on managing different content types efficiently.
Features:
- Category-Based Posting: Sort content into categories for structured scheduling.
- Content Recycling: Automatically reshuffle evergreen content.
- Audience Targeting: Customize post audiences based on platform.
- Team Collaboration: Invite team members to contribute and manage workflows.
Pricing:
- Bootstrap: $19/month.
- Accelerate: $39/month.
- Pro: $79/month.
Sendible is a powerful choice for agencies and marketers managing multiple clients or brands.
Features:
- Multi-Client Management: Ideal for agencies managing various brands.
- Client Dashboard: Personalized dashboards for client reporting.
- Social Listening: Monitor keywords, brand mentions, and trends.
- Content Calendar: Easily schedule posts across multiple platforms.
- Engagement Tracking: Real-time metrics for engagement, reach, and interactions.
Pricing:
- Creator: $29/month.
- Traction: $89/month.
- Scale: $199/month.
- Expansion: $399/month.
Conclusion
Choosing the right social media marketing tool is pivotal for streamlining your marketing efforts and achieving impactful results. Each tool on this list has unique features tailored for different needs and budgets, from advanced analytics and automation to creative content scheduling. Whether you’re a small business or an agency, these tools can help you efficiently manage, analyze, and grow your social media presence.
